Filling up your private session openings can feel impossible. Teachers can struggle with ‘selling’ and promoting themselves, and even with asking for the fee they deserve and need.
Looking at finding private clients with a new eye may just be what you need to target ideal students, generate interest and follow-through, and book individual sessions successfully.
1. Current Offerings
Your current students are already magnetized to your teaching style. Students who already know you, like you, and respect your opinion are more likely to see the inherent value in working with you one-on-one.
Think—talk to a student privately about their progress and key areas for improvement, and describe the growth they can achieve individually through private sessions.
2. In Their Zone
Visualize your ideal client. Where do they spend their money, time, and energy? Translate these ideas into places that you can connect with to network with your perfect-for-you yogis.
Think—if you are focusing on yoga for athletes, develop a “Yoga for Triathletes” workshop and set up a channel for them to work individually with you, post-group offering.
3. Via Referrals
Other health and wellness professionals can be an asset to your business and a huge referral network. Since referrals will work both ways, connect with providers who offer services you believe in and suggest to clients.
Think—reach out to a local chiropractor, nutritionist, and massage therapist. Swap marketing ideas and business cards, and regularly connect to maintain the professional relationship.
4. Free for All
If it feels authentic for you to promote your offering via free pitches on your area of expertise, then list some areas where you can bring your talks and go from there.
Think—a 30-minute corporate presentation to office employees on the benefits of yoga for stress relief, featuring three yoga poses to do at your desk. Give a taste of your knowledge, but not the whole service for zilch.
5. Out of the Box
Continue down the path of exploring your niche and demographic and get creative.
Think—if you infuse your teaching with aromatherapy, contact a local acupuncturist to set up a special class like “Aromatherapy for Yogis,” or if you offer Ayurvedic counseling as part of your yoga business, pitch an Ayurvedic cooking class at your local food co-op.